MCOM340-17B (HAM)

Communicating Social Change

20 Points

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Waikato Management School
Te Raupapa
Department of Management Communication

Staff

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Convenor(s)

Alison Henderson

Alison Henderson
4141
MSB.4.35I
A and B Semester: By appointment
alison.henderson@waikato.ac.nz

Lecturer(s)

Administrator(s)

: lori.jervis@waikato.ac.nz
: quentin.somerville@waikato.ac.nz
: rebekah.crosswell@waikato.ac.nz

Placement Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: clive.wilkinson@waikato.ac.nz
: helen.lynch@waikato.ac.nz
: jessica.howie@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5 or 9 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
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Paper Description

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This paper examines a range of theoretical and practical approaches to the communication and management of social change in a variety of local and global contexts. It has a particular focus on the health and well­being of communities, organisations, and other social groups, as well as emerging environmental and human rights issues, which have received increasing public attention as individuals, organisations, and governments struggle to manage scarce resources and escalating social change.
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Paper Structure

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There are no tutorials for this paper. It is organised into two sessions each week, and all students are expected to attend both sessions. Each session will comprise lecture time, class discussion, and workshop­ style activities.
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Learning Outcomes

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Students who successfully complete the course should be able to:

  • 1 :Identify, describe, and explain key dimensions of social change, especially those associated with the environment, health and well­being, and human rights issues
    Linked to the following assessments:
  • 2 :Analyse social change in a range of organisational settings; for example, government agencies, not-­for-­profit organisations, pro­-bono work, and community groups 
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  • 3 :Develop a range of strategies for implementing social change, including large scale public campaigns, organisational communication initiatives, and activist strategies at grassroots levels
    Linked to the following assessments:
  • 4 :Evaluate and reflect critically on communication strategies and processes in relation to social change, especially with respect to issues of participation and marginalisation
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  • 5 :Build shared understanding about social change clearly, accurately, and comprehensively through dialogue, presentations, and writing
    Linked to the following assessments:
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Assessment

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Essay 20%; Test 15%; Participation 10%; Problem and Needs Analysis 25%; Individual Case Study Report 30%

Internal Assessment/Final Examination 1:0

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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 1:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 1:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Reflective Essay
8 Aug 2017
12:00 PM
20
  • Online: MyWeb
2. Problem and Needs Analysis
8 Sep 2017
12:00 PM
25
  • Online: MyWeb
3. Test
28 Sep 2017
5:00 PM
15
  • In Class: In Lecture
✔
4. Individual Case Study Report
17 Oct 2017
12:00 PM
30
  • Online: MyWeb
5. Participation
6 Oct 2017
12:00 PM
10
  • In Class: In Lecture
✔
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Required Readings

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Specific readings for each topic may be accessed from the Class Reading List using the following link: https://waikato.rl.talis.com/lists/B0C10123-E742-1065-E392-20DFDC163837.html

Please ensure that you complete the relevant readings before each class.
Additional resources may be provided in class.

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Recommended Readings

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You may find selected readings in the following journals useful:

Public Relations Inquiry

Management Communication Quarterly

Discourse and Communication

Media, Culture & Society

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Online Support

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Lecture notes, other resources, and assignment details will be uploaded to MyWeb.

Your reading log should be completed each week using Moodle.

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Workload

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The expected workload for this 20-point paper is 200 hours in total during the semester. Students should therefore expect to spend approximately 10-15 hours each week preparing for class by completing the readings, attending classes, and completing assignments.
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Linkages to Other Papers

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Prerequisite(s)

Corequisite(s)

Equivalent(s)

Restriction(s)

MCOM440

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